VH1 Award Show Honors Twitter Social Activists
The 2010 Do Something Awards will give out an award in a new category when the ceremony airs on VH1 on July 19: “Do Something on Twitter.” The award will be given to a celebrity who has effectively used Twitter for social good. There’s also a Facebook category.
The Do Somethings (formerly called the BR!CK Awards) have traditionally honored youths under 25 who have changed the world through good deeds or activism with monetary grants. Those awards are still part of the show, but celebrity categories for movie stars, musicians, comedians, athletes and more were added, creating a bit more draw for television networks.
This year’s broadcast will be hosted by Glee’s Jane Lynch (yep, Sue Sylvester herself). It will air on VH1 at 9 p.m. EST, July 19.
Celebrity nominees include:
* Ashton Kutcher for his one million follower charity race and his work with Malaria No More.
* Hugh Jackman for offering $100,000 to charities based on how passionately followers could argue for them in 140 characters or less.
* Edward Norton for his Maasai Wilderness Conservation marathon run and the social media and web initiatives that surrounded it. (Norton recently unveiled his newest social awareness project, Crowdrise, at the Mashable Media Summit).
* Alyssa Milano for using the social network to raise money from followers for Charity: Water.
* BPGlobalPR for striking the culprits in an environmental disaster with effective satire and raising relief funds via T-shirt sales.
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