Piers Morgan Tonight
BY CORY BERGMAN
Piers Morgan is dedicating his Tuesday show on CNN to Twitter. “To celebrate my new obsession, we’re going Twitter mad at @PiersTonight on Tuesday,” he tweetedearlier today. “(It) will be the first fully interactive Twitter show – I’ll ask guests questions from live tweets as we go.”
Morgan in his own right is a “top tweeter,” nearing a half-million followers with a steady stream of tweets throughout the day. Earlier this week, Morgan sent dozens of tweets while stranded on a Delta plane as he tried to get Minneapolis for America’s Got Talent auditions. Delta apologized.
Last month, the Piers Morgan team experienced a social media-fueled ratings bump for its last-minute Charlie Sheen interview. Sheen arrived at the studio with just 4 minutes to air. “Incredible power of social media,” tweeted Wald the next day. “Record ratings for @PiersTonight with no promotion whatsoever, just twitter/facebook, word of mouth.”
As we’ve written about before here on Lost Remote, Morgan’s Twitter tricks should be a case study in TV promotion, from live-tweeting and booking to DMing media reporters for coverage. And for his next trick, we’ll be watching Tuesday’s show, 9 p.m. ET.